CAUSA is a boutique management consultancy specialized in strategy development, sales enablement and strategic communications. With the headquarter in Wiesbaden, the company has extensive experience working with clients in commerce and politics on a European scale as well as on an international basis.
CAUSA has developed a unique framework to help clients navigate the many challenges when dealing with the public sector or transformative periods of their business. The team has many years of experience in the public sector, as well as knowledge and competence acquired in private enterprises. The company’s clients include international and export-oriented SMEs, public institutions and top-10 DAX listed companies.
Interview with Dr. Schössler, Managing Partner, Co-Founder
Q1: Why did you found CAUSA and what were you driven by?
While working for The Economist Intelligence Unit (Martin was responsible for the Government and Financial Sector in Germany) I noticed that many clients wanted to go “beyond thought leadership” and not solely rely on whitepapers and studies. I was driven by the interest to establish a novel, hybrid business model in between the private and public sector where strategy consulting and outreach measures can be brought to the full effect for our clients. We also followed the request of our first client, SAP, to help them position one of their products for the public sector.
Q2: How does the company keep its niche positioning in the market and continuously generate values?
We need to constantly innovate. Over the years we have continuously progressed in our portfolio which includes now also digital assets and brand / platform development (for example https://www.luftfahrtistinnovation.de/ ) and we have also been of course challenged in a positive way by our clients which have quite complex tasks at hand, operate in a global context and need to keep track with the digital transformation. Very often, for instance when we won our first mandate from a top global Chinese IT company, we had to very quickly deliver results while still getting to know the finer cultural aspects which are quite important when you work so closely together. We spend a lot of time looking for the right people for our organization and we have started to focus more on C-level assignments and larger transformative projects where we support our clients for several years, including sparring and coaching elements.
Q3: What is the top piece of insight you have for the Safari in consulting readers -many of them are executives of companies and consultancies?
The business impact of government is often overlooked, yet the second most impactful element when it comes to business success. Executives should spend more time with government representatives and vice versa, the cultural divide is surprisingly large and growing due to the ongoing specialization in both sectors. The public sector is also a much more interesting and rewarding client when it comes to services and products that can be offered from the private sector in contrast to the public image. It is also able to provide an excellent context to large-scale implementation of new services and platforms, especially in IT which at this scale is simply not possible in the private sector. So at first i would suggest raising the level of interaction with public sector and government representatives, and second increase the effort to sell to the public sector – the reward will be substantial and also the learning when it comes to societal and foreign policy and security policy issues.
Q4: How do you see the future of CAUSA? What hopes/expectations do you have for the company?
We will further expand our portfolio to establish our own platform where we can deliver much improved law impact prognosis for our clients, organized in agenda streams, like automotive etc. This will be a separate business that we will launch in 2018, so we are happy to welcome the first beta testers from early summer. My aim is also to add more skilled partners at the company and expand our business to add mandates in the SME space. We will also expand our sales enablement platform where we have generated substantial new mandates which we will be able to announce in April.
Q5: Lastly, what advice do you have for students who are hoping to launch a career in Consulting?
Try to establish your own business before joining a larger firm or work / serve in a versatile field like government or even sports or the military. Also, in your studies, don´t stop at the Bachelor level and do a maximum of two – but meaningful – internships. Try to publish your ideas on how to improve specific items of public interest and engage in political debates early on to get an impression of the full societal spectrum. Also, everything you ever thought about as a kid is now possible as a job ,-)
For more information about the company, visit http://www.causa-c.de.